Social Media
Are your social media followers really your target?
There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow…
Read More4 ways your LinkedIn strategy helps you reach more customers
With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself…
Read MoreTargeting your audience using LinkedIn
One of the mistakes marketers often make in trying to reach their target audiences is over-relying on organic distribution and under-relying on paid distribution. For many B2B firms, LinkedIn is the most important channel for sharing content with the people they need to target.
Read MoreDon’t build your house on rented land
Do you dream of building a big following on one or more of the major social media channels? Don’t bother – it’s a waste of your time and it’s important…
Read MoreFrustrated by a lack of social media engagement? Focus your efforts
Are you disappointed that your social media posts seem to just disappear into the vast ocean of the internet, leaving nary a ripple? If you’re like most marketers, there’s a…
Read MoreSocial media algorithms and content marketing: What you need to do now
Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based feeds.
Read MoreB2B Social Media Quotes: Celebrating #SMDay With 30 Creative Insights
Happy Social Media Day! The website Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. It’s an annual global…
Read More4 Specific Steps to Get Noticed on Social Media NOW
Social media may seem overwhelming. You can’t be everywhere at once, so how can you choose the social media channels where your web presence will have the most impact? It’s…
Read More5 Epic Social Media Automation Fails: Bots Just Aren’t People
So you’ve set up your social media automation bot and it’s plugging along automatically updating your favorite social media outlets and even responding to tweets and posts—now you can just…
Read MoreB2B Word-of-Mouth Marketing: Using Social as a Sales Tool for Testimonials and Feedback
Your customers are at the heart of everything you do. You manufacture for them, you market for them, you sell to them, and you want to see them come back…
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