Are your social media followers really your target?


There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

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4 ways your LinkedIn strategy helps you reach more customers

LinkedIn Strategy 1200x628

With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself to be particularly favored by business people. If that’s where your customers hang out, a strong LinkedIn strategy will set your business apart. Now it’s…

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Targeting your audience using LinkedIn

Targeting Your Audience Using LinkedIn

One of the mistakes marketers often make in trying to reach their target audiences is over-relying on organic distribution and under-relying on paid distribution. For many B2B firms, LinkedIn is the most important channel for sharing content with the people they need to target.

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Don’t build your house on rented land

CB HouseRentedLand

Do you dream of building a big following on one or more of the major social media channels? Don’t bother – it’s a waste of your time and it’s important you understand why. It wasn’t always that way. During the last decade, the bigger your social networks were, the more people you could reach. Many…

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Frustrated by a lack of social media engagement? Focus your efforts

Social Media Strategy

Are you disappointed that your social media posts seem to just disappear into the vast ocean of the internet, leaving nary a ripple? If you’re like most marketers, there’s a very good reason why your updates are being ignored: You’re spread too thin. According to the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends –…

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B2B Social Media Quotes: Celebrating #SMDay With 30 Creative Insights

Social Media

Happy Social Media Day! The website Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. It’s an annual global event on June 30 that recognizes the digital revolution happening right before our eyes. In honor of this special day, we’ve pulled together some of…

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4 Specific Steps to Get Noticed on Social Media NOW

Get Noticed On Social Media

Social media may seem overwhelming. You can’t be everywhere at once, so how can you choose the social media channels where your web presence will have the most impact? It’s a question a lot of businesses struggle with, and it’s especially daunting for B2B. Below are four steps to get noticed on social media now:…

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5 Epic Social Media Automation Fails: Bots Just Aren’t People

Social Automation Fail

So you’ve set up your social media automation bot and it’s plugging along automatically updating your favorite social media outlets and even responding to tweets and posts—now you can just sit back and let your social bot do its thing, right? Not quite. While social media automation can be a godsend for any busy marketer,…

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