SEO

SEO best practices: Understanding and optimizing your website for SEO

Understanding And Optimizing Seo

Seems like everyone is talking about “SEO best practices” these days—but what does that even mean? Put simply: by implementing SEO best practices, your website becomes more search-friendly. The more search-friendly your site, the higher your rankings will be—increasing the number of people who visit your site. And as every CEO knows: more website traffic…

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If you aren’t selling, do you need a secure website?

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You may have heard about TLS or “Transport Layer Security” (also commonly referred to as SSL), a security protocol that ensures communications between your website and server are encrypted and can’t be intercepted. With big companies reporting data breaches seemingly daily (everyone from Facebook to Target to Verizon at this point), it’s no wonder your…

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They keep moving the marketing goalposts

Moving Goalposts

There’s an inherent mystery around the art and science of optimizing a web site for search. The optimization process changes nearly every week as Google works behind the scene, changing the rules to make their engine’s results more search friendly and relevance-centric. For SEO specialists, it’s like playing a soccer game where the goalposts keep moving…

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New Google AI search technology could kill traditional SEO

The Death Of SEO

Google may soon expand its use of artificial intelligence (AI) to power its search results, according to a recent article from Social Media Today. This development could render traditional search engine optimization (SEO) techniques obsolete. At the same time, it will dramatically increase the importance of strategic content marketing. The move toward behavior-based search Traditional…

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The Batman and Robin of Modern Marketing

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The Batman and Robin of Modern Marketing Download our FREE eGuide to learn how to work SEO and content marketing side-by-side Download your FREE copy of our new eGuide about leveraging the dynamic duo – SEO and Content Marketing – to ensure that the right people can find the right content at the right time.…

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3 Reasons Why an Active Blog is Necessary for Long-Term SEO Success

Why Active Blog

  Way back in 1996, Bill Gates declared, “Content is King.” In his essay, Gates predicted that content would be where “much of the real money will be made on the Internet.” In 2010, when blogging really started to gain traction, content marketing and search engine optimization (SEO) professionals took that phrase to heart. At…

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5 Actions to Improve Your Search Engine Visibility in 2016

Eye Be Seen SEO Visibility

  Search engine optimization (SEO) is not, and never will be, dead. Search engines will always use criteria plugged into algorithms to identify and provide the highest quality sites users are searching for. That’s just a fact. If your goal is to popularize your brand, drive traffic to your site, increase conversion rate, and inspire…

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3 Undeniable SEO Benefits of Responsive Web Design

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Everyone is talking about search engine optimization (SEO) and a heck of a lot of people are talking about the benefits of responsive web design (RWD)—both for good reason. Know why? Because RWD comes with loads of SEO perks. It’s true! First off… RWD explained: Put simply, when you create your website using responsive web…

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SEO to Know: 5 Ways Small Businesses Can Compete With Giants

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Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results. In almost every industry, there are giants. You know them; everyone does. They’ve…

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