SEO
SEO best practices: Understanding and optimizing your website for SEO
Seems like everyone is talking about “SEO best practices” these days—but what does that even mean? Put simply: by implementing SEO best practices, your website becomes more search-friendly. The more search-friendly your site, the higher your rankings will be—increasing the number of people who visit your site. And as every CEO knows: more website traffic…
Read MoreIf you aren’t selling, do you need a secure website?
You may have heard about TLS or “Transport Layer Security” (also commonly referred to as SSL), a security protocol that ensures communications between your website and server are encrypted and can’t be intercepted. With big companies reporting data breaches seemingly daily (everyone from Facebook to Target to Verizon at this point), it’s no wonder your…
Read MoreThey keep moving the marketing goalposts
There’s an inherent mystery around the art and science of optimizing a web site for search. The optimization process changes nearly every week as Google works behind the scene, changing the rules to make their engine’s results more search friendly and relevance-centric. For SEO specialists, it’s like playing a soccer game where the goalposts keep moving…
Read MoreNew Google AI search technology could kill traditional SEO
Google may soon expand its use of artificial intelligence (AI) to power its search results, according to a recent article from Social Media Today. This development could render traditional search engine optimization (SEO) techniques obsolete. At the same time, it will dramatically increase the importance of strategic content marketing. The move toward behavior-based search Traditional…
Read MoreThe Batman and Robin of Modern Marketing
The Batman and Robin of Modern Marketing Download our FREE eGuide to learn how to work SEO and content marketing side-by-side Download your FREE copy of our new eGuide about leveraging the dynamic duo – SEO and Content Marketing – to ensure that the right people can find the right content at the right time.…
Read More3 Reasons Why an Active Blog is Necessary for Long-Term SEO Success
Way back in 1996, Bill Gates declared, “Content is King.” In his essay, Gates predicted that content would be where “much of the real money will be made on the Internet.” In 2010, when blogging really started to gain traction, content marketing and search engine optimization (SEO) professionals took that phrase to heart. At…
Read More5 Great Ideas for Retaining Loyal, Enthusiastic Customers
Marketing is SO different than it was just a few years ago. While the Web makes it easier to start a company these days, 9 out of 10 startups still fail. One way to claim a top 1% spot is to fully engage your customer base. A healthy bunch of repeat customers is one step…
Read More5 Actions to Improve Your Search Engine Visibility in 2016
Search engine optimization (SEO) is not, and never will be, dead. Search engines will always use criteria plugged into algorithms to identify and provide the highest quality sites users are searching for. That’s just a fact. If your goal is to popularize your brand, drive traffic to your site, increase conversion rate, and inspire…
Read More3 Undeniable SEO Benefits of Responsive Web Design
Everyone is talking about search engine optimization (SEO) and a heck of a lot of people are talking about the benefits of responsive web design (RWD)—both for good reason. Know why? Because RWD comes with loads of SEO perks. It’s true! First off… RWD explained: Put simply, when you create your website using responsive web…
Read MoreSEO to Know: 5 Ways Small Businesses Can Compete With Giants
Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results. In almost every industry, there are giants. You know them; everyone does. They’ve…
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