Why do you need marketing communications planning?

Marketing communications planning

As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.

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The absurdity of “marketing”

Marketing absurdity

Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level of strategy and rigor as they do in other parts of their business. More often than not, they’re marketing the way they always have: They…

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Why sales and marketing alignment is a must

CULTIVATE Alignment BLOG 1200x628

To engage today’s demanding B2B customers more effectively, marketing and sales must collaborate across the entire buying process in ways that provide exceptional value to them. A strategic combination of marketing and personalized sales touches can move your prospects toward a sale faster and give them greater confidence that they’re making the right decision. Highly-aligned…

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How to increase marketing’s impact on revenue

Scaling marketing revenue

Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department must single-handedly attract, educate and nurture prospects – and make a measurable impact on your company’s revenue. But how can you grow the marketing function…

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Stay top-of-mind throughout the buying process

Stay top-of-mind in the buying process

To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day, making it a challenging task for even the most seasoned marketers. The secret There’s a secret to ensure that your brand captures a top spot…

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Use content to deliver an exceptional buyer experience

Content-marketing-framework-buying-experience

Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a trusted source of knowledge and advice, savvy marketers can generate more qualified sales leads, accelerate the buying process and win more business. According to a…

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Reaching the Unreachable

Reaching Them Cover

Reaching Unreachable Decision Makers Name* First Last Email* Company Whatever happened to sales prospects who are willing to respond to you? They don’t answer emails, return phone calls or acknowledge you any more. You can feel their presence, but you can’t connect. They were unreachable … until now. We’ve prepared a quick-read guide, Reaching the…

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