Marketing Strategy

Speed up your sales cycle

Speed Up 1200x628

  If you align your sales and marketing teams, they become an unstoppable force. Marketing influences how people think and feel, building and nurturing relationships—and relationships drive sales. Period. Your sales team spends 80% of their time with the 20% of the customers who are ready to listen. Your marketing team, on the other hand,…

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Great Content: The cure for the engineer’s marketing allergy

Content Allergy

How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will solve their problem like no one else. Reach your audience on a personal level. Get in their head. Yet, for right-brained marketing creatives, getting inside…

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4 Steps to Creating a Big-Picture Customer Touch Plan

Customer Touch Plan

  If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch plan is one of the most effective marketing tools for small businesses. Let’s start with a no-frills definition… What Is a Customer Touch Plan?…

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Branding, Content, and the Sales Pitch: Finding the Right Balance

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The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…

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4 Ways Small B2B Businesses Can Nab More Sales

Advertising Greatness

Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a foothold in an industry full of well-established and anchored domestic competitors. If you can’t offer the lowest prices or the lightning-fast service of big, high-volume…

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5 Epic Social Media Automation Fails: Bots Just Aren’t People

Social Automation Fail

So you’ve set up your social media automation bot and it’s plugging along automatically updating your favorite social media outlets and even responding to tweets and posts—now you can just sit back and let your social bot do its thing, right? Not quite. While social media automation can be a godsend for any busy marketer,…

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Print Trends in 2015

Print Trends in 2015

Marty McFly and Doc Brown made some audacious predictions about what life would look like in 2015 in “Back to the Future, Part II.” Well, they came pretty darn close. 2014 was a big year for the digital world: Google’s algorithm changes threw everyone for a loop, Google Glass scared the daylights out of people…

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NPD Should Result in ROI

LEGO brought consumers in not only at the front end of their NPD process, but encouraged them to stay during all phases. A radical break from tradition, this new way of thinking provides valuable insight and open-ended input.

New product launches are traditionally marketing’s mechanism for driving incremental growth. In the “good old days,” innovations nearly always guaranteed growth for companies. There are always famous exceptions to the rule, including Edsel, New Coke and Sony’s Betamax. Today’s Marketers find themselves in a hyper-competitive landscape. Sometimes the product is NEW, other times it’s IMPROVED.…

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