Marketing Strategy

4 innovative ideas to build your customer database

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How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…

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Generational Marketing

Talkin Bout My Generation Cvr

Generational Marketing: How to Market to Millennials, Gen X and Baby Boomers Download our FREE eGuide to understand the generational influences that shape the values of each generation Download your FREE copy of our new eGuide about intergenerational marketing and how to best reach your ideal customer from each generation. “Talkin’ ‘Bout My Generation” gets…

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5 unexpected insights you can learn from competitor research

5 Unexpected Insights

You can’t see the road ahead if you’re too focused on the rearview mirror. When it comes to learning from competitor research, many businesses adopt a “keep your eyes on your own paper” mentality. Yet, we all know we can’t exist (or thrive) in an echo chamber. There are many valuable lessons your competitors can…

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Speed up your sales cycle

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  If you align your sales and marketing teams, they become an unstoppable force. Marketing influences how people think and feel, building and nurturing relationships—and relationships drive sales. Period. Your sales team spends 80% of their time with the 20% of the customers who are ready to listen. Your marketing team, on the other hand,…

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Great Content: The cure for the engineer’s marketing allergy

Content Allergy

How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will solve their problem like no one else. Reach your audience on a personal level. Get in their head. Yet, for right-brained marketing creatives, getting inside…

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4 Steps to Creating a Big-Picture Customer Touch Plan

Customer Touch Plan

  If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch plan is one of the most effective marketing tools for small businesses. Let’s start with a no-frills definition… What Is a Customer Touch Plan?…

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Branding, Content, and the Sales Pitch: Finding the Right Balance

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The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why shouldn’t we be screaming Buy! Buy! Buy! like freakshow carnival barkers? Oh, wait, that’s actually the answer. Yikes. Aggressiveness is out. Instead of demanding action…

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4 Ways Small B2B Businesses Can Nab More Sales

Advertising Greatness

Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a foothold in an industry full of well-established and anchored domestic competitors. If you can’t offer the lowest prices or the lightning-fast service of big, high-volume…

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