Marketing Strategy
How to launch your first email automation campaign
In last month’s blog, we talked about what email automation is, and why setting it up should be your New Year’s resolution. Let’s get started! Here are two opportunities where setting up email automation will help move your prospects and customers closer to purchase faster. Opportunity: Following up with prospects after a trade show Your…
Read MoreHere’s a new year’s resolution for you … email automation
Automation is a term near and dear to the manufacturing sector. Since Henry Ford rolled the first cars off the assembly line – making them accessible and affordable for all consumers – automation has been embraced as a huge time-saver in manufacturing. Yet, when it comes to marketing, many manufacturers don’t realize those powerful time-saving benefits…
Read MoreDon’t turn your back on your customers
Do you stop communicating with your customers after they buy your company’s products or services? If so, you’re missing a big opportunity to boost your bottom line by RETAINING them. When someone buys your products, it doesn’t mean their customer journey has come to an end. It’s actually just beginning. Now’s the time to rethink…
Read MoreIt’s time to stop dabbling and get serious
When you’re struggling to grow your business, effective marketing is one of the most efficient ways to get it back up and on its feet. But you can’t always afford to hire an experienced marketing specialist because, frankly, people are expensive. Plus, one person may not have all of the skill sets and experience required…
Read More4 ways your LinkedIn strategy helps you reach more customers
With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself to be particularly favored by business people. If that’s where your customers hang out, a strong LinkedIn strategy will set your business apart. Now it’s…
Read More4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…
Read MoreGenerational marketing: How to market to Millennials, Gen X and Baby Boomers
There’s a lot of buzz about generational marketing and a LOT of overgeneralized advice when it comes to targeting your ideal audience: Millennials love Snapchat! Baby Boomers are steadfast and drawn in by reliability! Generation X is cynical and always looking for a bargain! Making heads or tails of the generational differences and similarities (let…
Read MoreGenerational Marketing
Generational Marketing: How to Market to Millennials, Gen X and Baby Boomers Download our FREE eGuide to understand the generational influences that shape the values of each generation Download your FREE copy of our new eGuide about intergenerational marketing and how to best reach your ideal customer from each generation. “Talkin’ ‘Bout My Generation” gets…
Read More5 unexpected insights you can learn from competitor research
You can’t see the road ahead if you’re too focused on the rearview mirror. When it comes to learning from competitor research, many businesses adopt a “keep your eyes on your own paper” mentality. Yet, we all know we can’t exist (or thrive) in an echo chamber. There are many valuable lessons your competitors can…
Read MoreSpeed up your sales cycle
If you align your sales and marketing teams, they become an unstoppable force. Marketing influences how people think and feel, building and nurturing relationships—and relationships drive sales. Period. Your sales team spends 80% of their time with the 20% of the customers who are ready to listen. Your marketing team, on the other hand,…
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