Marketing Strategy

Drive more prospects to your LinkedIn company page

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In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…

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It’s Time To Get Smart About Business Development

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It’s Time To Get Smart About Business Development Name* First Last Email* Company This iframe contains the logic required to handle Ajax powered Gravity Forms. There’s a better, SMARTER approach to increasing Sales. Everyone needs to get smarter about new business development. Our new eGuide provides a different, more intelligent approach to cracking new accounts.…

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Crafting your LinkedIn company page

Crafting your LinkedIn company page

In the last several years, savvy companies have discovered how to land new business and increase sales using LinkedIn. It has become so effective as a business development tool that if you don’t start leveraging it today, you will soon be at a competitive disadvantage. In our new Linkedin Strategy: Getting New Business article series,…

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How to launch your first email automation campaign

Email Marketing Automation

In last month’s blog, we talked about what email automation is, and why setting it up should be your New Year’s resolution. Let’s get started! Here are two opportunities where setting up email automation will help move your prospects and customers closer to purchase faster. Opportunity: Following up with prospects after a trade show Your…

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Here’s a new year’s resolution for you … email automation

New Years Resolution Email Automation

Automation is a term near and dear to the manufacturing sector. Since Henry Ford rolled the first cars off the assembly line – making them accessible and affordable for all consumers – automation has been embraced as a huge time-saver in manufacturing. Yet, when it comes to marketing, many manufacturers don’t realize those powerful time-saving benefits…

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Don’t turn your back on your customers

CULTIVATE TurnBack

Do you stop communicating with your customers after they buy your company’s products or services? If so, you’re missing a big opportunity to boost your bottom line by RETAINING them. When someone buys your products, it doesn’t mean their customer journey has come to an end. It’s actually just beginning. Now’s the time to rethink…

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It’s time to stop dabbling and get serious

Cultivate Social Stop Dabbling

When you’re struggling to grow your business, effective marketing is one of the most efficient ways to get it back up and on its feet. But you can’t always afford to hire an experienced marketing specialist because, frankly, people are expensive. Plus, one person may not have all of the skill sets and experience required…

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4 ways your LinkedIn strategy helps you reach more customers

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With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself to be particularly favored by business people. If that’s where your customers hang out, a strong LinkedIn strategy will set your business apart. Now it’s…

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4 innovative ideas to build your customer database

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How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…

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