Marketing Strategy
Stay top-of-mind throughout the buying process
To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day, making it a challenging task for even the most seasoned marketers. The secret There’s a secret to ensure that your brand captures a top spot…
Read MoreUse content to deliver an exceptional buyer experience
Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a trusted source of knowledge and advice, savvy marketers can generate more qualified sales leads, accelerate the buying process and win more business. According to a…
Read MoreDoes ABM make sense for my company?
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically. Last month, we explored how today’s B2B customers are changing and how that’s driving the need for a more individualized approach to marketing. In this article, we’ll help you assess if your organization should incorporate ABM into…
Read MoreAccount-based marketing: Why is it effective?
Last month, we introduced you to account-based marketing (ABM) –what it is and how to get started with it. This laser-focused approach enables you to penetrate the thinking of your most desired customers and influence their buying decisions like never before. In this month’s article, we’ll explore what makes it so effective. ABM: The power…
Read MoreReaching the Unreachable
Reaching Unreachable Decision Makers Name* First Last Email* Company This iframe contains the logic required to handle Ajax powered Gravity Forms. Whatever happened to sales prospects who are willing to respond to you? They don’t answer emails, return phone calls or acknowledge you any more. You can feel their presence, but you can’t connect. They…
Read MoreTargeting ideal B2B customers with account-based marketing
It’s taken a few years, but you’ve finally mastered the best practices of content marketing. Your buyer personas are fairly detailed, and your content strategy addresses specific customer needs. An informative e-newsletter and organic and paid social media campaigns power your inbound marketing efforts. But despite your best efforts, your content marketing approach is barely…
Read MoreWrangle new prospects with LinkedIn’s outbound marketing tools
Now that you understand how to organically attract traffic on LinkedIn and to your website, it’s time to focus on the outbound side of the rodeo. In this article, we’ll teach you four ways to use LinkedIn’s tools to identify, connect and interact with the right companies and people. 1. Build your network with a…
Read MoreDrive more prospects to your LinkedIn company page
In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…
Read MoreIt’s time to get smart about business development
It’s Time To Get Smart About Business Development Name* First Last Email* Company This iframe contains the logic required to handle Ajax powered Gravity Forms. There’s a better, SMARTER approach to increasing Sales. Everyone needs to get smarter about new business development. Our new eGuide provides a different, more intelligent approach to cracking new accounts.…
Read MoreCrafting your LinkedIn company page
In the last several years, savvy companies have discovered how to land new business and increase sales using LinkedIn. It has become so effective as a business development tool that if you don’t start leveraging it today, you will soon be at a competitive disadvantage. In our new Linkedin Strategy: Getting New Business article series,…
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