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Marketing Strategy

The Hidden Costs of Selling to the Wrong Customer and a Path Forward

By Cultivate | March 13, 2025
The Hidden Costs of Selling to the Wrong Customer and a Path Forward

The end-of-quarter celebration was electric. Another record-breaking month, another massive deal closed. The kind of win every team dreams about – high revenue, big logo, impressive reference customer. At least,…

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Why Organizational Buy-In for Marketing Initiatives is Invaluable for Success

By Cultivate | February 3, 2025
Why Organizational Buy-In for Marketing Initiatives is Invaluable for Success

Most organizations treat sales and marketing initiatives like a relay race—leadership hands off the baton, and teams are expected to run with it. Yet according to an eye-opening McKinsey report,…

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DIY vs. Fractional Marketing: Choose the Right Strategy for Business Growth

By Cultivate | November 19, 2024
DIY vs. Fractional Marketing: Choose the Right Strategy for Business Growth

Developing a successful marketing campaign hinges on having a precise understanding of your target audience.

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3 Scary Business Growth Problems and How to Conquer Them

By Cultivate | October 9, 2024
3 Scary Business Growth Problems and How to Conquer Them

The scariest movies are the ones where the demon is right under your nose–in the attic–in the basement, and our unsuspecting hero must kill or be killed.

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Making a Business Case for a Full Funnel Marketing Strategy

By Cultivate | March 4, 2024
Learn how to gain leadership approval and implement unified full funnel marketing strategies

As marketers, we’re all too familiar with the pitfalls of fragmented strategies: Isolated teams, splintered objectives, and scattered campaigns.

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How to Market to Engineers: Influencing an Analytical Mindset

By Cultivate | February 5, 2024
How to Market to Engineers

Marketing to engineers requires a distinct approach, acknowledging their analytical mindset and technical expertise. Unique to this audience, precision and accuracy take precedence over flashy visuals.

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Strategies for a Lean and Mean B2B MarTech Stack

By Cultivate | January 1, 2024
Strategies for Building a Lean, Effective MarTech Stack

Let’s face it. As Marketers, we are spoiled-rotten with marketing technology options. Like the kids in Willy Wonka’s Chocolate Factory, we seem to want more and more goodies.

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Transform passive viewers into engaged leads with interactive webinars

By Cultivate | December 12, 2023
Key Strategies for Peak Lead Generation

In the fast-evolving landscape of digital marketing, webinars continue to hold a prominent place in the arsenal of lead-generation strategies. As we step into 2024, the question arises: Will webinars continue to supercharge results for businesses?

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Mastering marketing automation: From basics to brilliance

By Cultivate | November 6, 2023
Mastering Marketing Automation

“Engaging with consumers across every conceivable medium – be it phone, email, chat, web, or social platforms – is the new norm. Real-time discussions about a brand and its offerings are commonplace. It’s essential for businesses to be part of …

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Strategic website experience design: The pivotal element in B2B customer engagement

By Cultivate | October 9, 2023
Strategic B2B Website Design

As seasoned marketers in the B2B sphere, you’re no stranger to the pressures of maintaining a website that is not just functional but exceptional. It’s the linchpin in a strategy…

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Content personalization tools within HubSpot’s Content Hub

HubSpot’s Content Hub: Delivering the Right Content at the Right Time

Being a marketer in 2024 is no easy task. We’re all trying to create rich content across multiple channels and formats-and somehow keep it all updated over time. That’s where…
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HubSpot Insights: Smarter Lead Scoring for Faster Sales

Not all leads are created equal-but too many businesses treat them that way. Without a clear scoring system, sales teams waste time on low-intent prospects while high-value leads slip through…
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HubSpot Insights: From Campaign Chaos to Clarity

If you’ve ever launched a marketing campaign only to realize halfway through that key pieces aren’t connected-data scattered, insights missing, and sales left wondering what actually worked-you’re not alone. Our…

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