Lead Generation
Boost your lead generation efforts with media relations
Why do so few B2B companies pursue media relations as a way to support lead generation? According to Curata, 47% of B2B buyers consume three to five pieces of content…
Read MoreIntent data: Powering impressive growth at two companies
Intent data is arguably the secret weapon of savvy B2B marketers. Why? Because instead of relying on “spray and pray” tactics to find prospective customers, it utilizes sophisticated databases to…
Read MoreUncover more prospects using intent signals
When B2B buyers face a problem, they typically do online research to find a solution. Your prospects are actively searching online for solutions to problems that your company solves. The…
Read MoreThe power of intelligent chatbots
When’s the last time that you experienced an amazing hotel concierge? Someone who blew you away with their knowledge and helpfulness, who could effortlessly tap into a myriad of connections…
Read MoreSupercharge your LinkedIn messaging for outbound marketing
Are you tired of purchasing B2B email lists, only to get abysmal response rates from them? That’s because the recipients don’t know or trust your company. Your messages are also…
Read MoreThe building blocks of an effective lead nurturing program
In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…
Read MoreWhat to do if your nurturing strategy isn’t working – or, worse, you don’t have one
In many companies, sales is responsible for nurturing leads to become sales. They tend to do it one by one, which is time consuming and inefficient. Or it’s not done…
Read MoreImproving sales conversions is like herding cats
For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger…
Read MoreKeep your prospects engaged with interactive website features
Once you’ve attracted your ideal prospects to visit your website, you must keep them engaged with an exceptional experience. One of the most powerful ways to do that is to add interactive features to it.
Today’s interactive websites incorporate a variety of tools and technology to create a more personalized and relevant experience for their target audiences. Here’s a round-up of those that promise to deliver the greatest engagement, trust and conversions.
Read MoreSales enablement: more important than ever
Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges…
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