Intent data is arguably the secret weapon of savvy B2B marketers. Why? Because instead of relying on “spray and pray” tactics to find prospective customers, it utilizes sophisticated databases to…Read More
When’s the last time that you experienced an amazing hotel concierge? Someone who blew you away with their knowledge and helpfulness, who could effortlessly tap into a myriad of connections…Read More
In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1.…Read More
Once you’ve attracted your ideal prospects to visit your website, you must keep them engaged with an exceptional experience. One of the most powerful ways to do that is to add interactive features to it.
Today’s interactive websites incorporate a variety of tools and technology to create a more personalized and relevant experience for their target audiences. Here’s a round-up of those that promise to deliver the greatest engagement, trust and conversions.Read More