Lead Generation

4 innovative ideas to build your customer database

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How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…

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Are 80% of your sales leads going to waste?

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Are you wasting up to 80% of your sales leads? In any other part of your business operations, an 80% waste rate would NEVER be tolerated. Yet, many companies do it every day with their lead generation programs. Here’s the fundamental problem: When a person opts into your e-newsletter or downloads a special report, they’re…

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Are Your Leads Ending Up Just South of Nowhere?

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Are Your Leads Ending Up Just South of Nowhere? Download our FREE eGuide and get your new business efforts headed in the right direction. Download your FREE copy of our new eGuide about effective lead conversion “Are Your Leads Ending Up Just South of Nowhere?” And put your new business efforts on the right path.…

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You’re Busy: Here’s How to Make Marketing a Priority in 2016

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“Vision without execution is hallucination.” Many business leaders have great vision, but it’s hard to pull off the actual execution part—especially for small businesses. One of the hardest areas to manage is marketing. It’s a constant, ongoing process: promotion, conversion, leads, follow-up, sale, follow-through, and repeat sales. Process disruption is common, lead times can be…

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Should You Gate Your Content? How Gated Content Works

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In marketing circles, gated content is an often debated concept. Why? Let’s start with how gated content works … Placing a “gate” on your website content refers to the practice of requiring your website visitor to enter specific information to gain access to specific content. For example, you might require a client to log in…

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9 Ways to Make Your Website a Lean, Mean Lead-Generation Machine

Lead Generation

Your website is your most powerful marketing tool. It’s where you meet, greet and impress your customers enough to buy your products or engage with your services. It should be a lead-generation machine: a hotbed of activity, delivering a steady stream of qualified leads to your sales team…or it can just sit there and stagnate.…

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4 Ways Small B2B Businesses Can Nab More Sales

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Small B2B businesses face complex problems in today’s marketplace. You’re dealing with stiff competition from global importers who drive down prices and, at the same time, trying to get a foothold in an industry full of well-established and anchored domestic competitors. If you can’t offer the lowest prices or the lightning-fast service of big, high-volume…

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5 Top Trade Show Tips

Top Trade Show Tips

Trade shows continue to be an essential part of a strong integrated marketing strategy. Yes, trade shows are great way to network and schmooze with your target audience. And yes, face-to-face contact is a prime opportunity to build your client base and foster brand recognition within your industry. We also all know your mailing list…

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Want More Leads? Craft a Compelling Call to Action!

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The “call to action” (or CTA) is a fairly simple concept: just ask people to do something. In exchange, you’ll collect important lead information. Surprisingly, a lot of businesses fail to use CTAs effectively…and lose potential business as a result. Let’s take a look at the what, the where and the how of compelling CTAs.…

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