Lead Generation
Improving sales conversions is like herding cats
For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger during the last few months. If you want to achieve faster sales conversions and multiply the impact of marketing, you’ve got to be a change…
Read MoreKeep your prospects engaged with interactive website features
Once you’ve attracted your ideal prospects to visit your website, you must keep them engaged with an exceptional experience. One of the most powerful ways to do that is to add interactive features to it.
Today’s interactive websites incorporate a variety of tools and technology to create a more personalized and relevant experience for their target audiences. Here’s a round-up of those that promise to deliver the greatest engagement, trust and conversions.
Read MoreSales enablement: more important than ever
Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges of customers and optimize our go-to-market strategy and processes. Sales enablement approaches and technology increase our ability to pivot and adapt to market needs. Because…
Read MoreHow much is bad marketing data impacting your business?
Did you know that one of the biggest factors underlying the success of your marketing campaigns is the quality of your data? For most marketers, keeping data marketing-ready is a huge chore and an ugly one at that. What is needed is a routine. Just like eating right and exercising, good data management brings higher…
Read MoreABM is the new key account marketing
Account-Based Marketing (ABM) is more than the latest buzz word in marketing. Research by ITSMA found that 87% of companies that measure ROI say that ABM outperforms every other marketing investment. However, it’s even more than a great marketing strategy. It’s a strategy to align marketing and sales. It is akin to key account marketing…
Read MoreHow ABM can supercharge your revenue
As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
Read MoreWhy do you need marketing communications planning?
As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
Read MoreThe absurdity of “marketing”
Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level of strategy and rigor as they do in other parts of their business. More often than not, they’re marketing the way they always have: They…
Read More4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…
Read MoreAre 80% of your sales leads going to waste?
Are you wasting up to 80% of your sales leads? In any other part of your business operations, an 80% waste rate would NEVER be tolerated. Yet, many companies do it every day with their lead generation programs. Here’s the fundamental problem: When a person opts into your e-newsletter or downloads a special report, they’re…
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