The building blocks of an effective lead nurturing program

The Building Blocks Of An Effective Lead Nurturing Program

In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in an effective nurturing program. 1. Alignment with sales. A lead nurture program is ultimately a structured plan for marketing and sales to work together to increase engagement and sell faster…

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Improving sales conversions is like herding cats

Improving Sales Conversions Is Like Herding Cats

For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger during the last few months. If you want to achieve faster sales conversions and multiply the impact of marketing, you’ve got to be a change…

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Sales enablement: more important than ever

Sales Enablement Approaches And Technology

Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges of customers and optimize our go-to-market strategy and processes. Sales enablement approaches and technology increase our ability to pivot and adapt to market needs. Because…

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How much is bad marketing data impacting your business?

Marketing Data Management Four Key Problem Areas You Need To Fix

Did you know that one of the biggest factors underlying the success of your marketing campaigns is the quality of your data? For most marketers, keeping data marketing-ready is a huge chore and an ugly one at that. What is needed is a routine. Just like eating right and exercising, good data management brings higher…

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Why do you need marketing communications planning?

Marketing communications planning

As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.

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The absurdity of “marketing”

Marketing absurdity

Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level of strategy and rigor as they do in other parts of their business. More often than not, they’re marketing the way they always have: They…

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