Inventive Thinking

Give your customers a big ol' "bro hug!"

The Bro Hug

When you see an old friend, do you give them a handshake or a ‘bro hug’? Of course, if you’re under 30 years old, you give them a hug to let them know that you’ve missed them and you appreciate them. It’s more intimate than a traditional handshake. What’s a ‘bro hug’? It’s a visible…

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Marketing’s Secret Sauce: The Message

Secret Sauce Video

It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different. The secret sauce of successful marketing is the message. It must command the attention of its target audience, get them to think and feel something – and ultimately like,…

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They keep moving the marketing goalposts

Moving Goalposts

There’s an inherent mystery around the art and science of optimizing a web site for search. The optimization process changes nearly every week as Google works behind the scene, changing the rules to make their engine’s results more search friendly and relevance-centric. For SEO specialists, it’s like playing a soccer game where the goalposts keep moving…

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“Tilt” your way to grab your audience’s attention

Grab Audience's Attention

In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories of brave knights and ladies fair that his perception of reality becomes warped. At one point, he attacks windmills, convinced that he must bravely vanquish these “ferocious giants.” All too…

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How to make your blog posts as popular as a hit record

Popular As A Hit Record

One of the biggest roadblocks content marketers face is developing original, relevant and engaging content – content that people actually want to read and most importantly share with associates. Just like song writers, everyone wants their content (song) to be a hit and reach the number one spot on the charts. According to CMI’s 2015…

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