Email Marketing
Why do you need marketing communications planning?
As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
Read MoreThe absurdity of “marketing”
Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level of strategy and rigor as they do in other parts of their business. More often than not, they’re marketing the way they always have: They…
Read MoreHow to launch your first email automation campaign
In last month’s blog, we talked about what email automation is, and why setting it up should be your New Year’s resolution. Let’s get started! Here are two opportunities where setting up email automation will help move your prospects and customers closer to purchase faster. Opportunity: Following up with prospects after a trade show Your…
Read MoreHere’s a new year’s resolution for you … email automation
Automation is a term near and dear to the manufacturing sector. Since Henry Ford rolled the first cars off the assembly line – making them accessible and affordable for all consumers – automation has been embraced as a huge time-saver in manufacturing. Yet, when it comes to marketing, many manufacturers don’t realize those powerful time-saving benefits…
Read More4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…
Read More12 tactics to transform your email signups from a trickle to a torrent
Your email list is one of your most valuable owned assets. It’s the key to engaging your target audience and building trusted relationships with them. But most marketers don’t do enough to build and nurture theirs. “But wait just a minute,” you protest. “I put a newsletter signup form on the home page of my website.…
Read MoreHow to choose the right email marketing platform
Email is a critical element of any B2B marketing program because it enables you to communicate with your customers and prospects on a schedule that you control. In addition, if you grow your email list over time, it can become a strategic asset that can help you grow your business. And, don’t forget that costs…
Read MoreRock your list – it's your biggest asset
Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity. Email isn’t a sexy topic, but it represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about.…
Read MoreWhat’s your subscription strategy?
In today’s online world, there’s a real danger to “building your house on rented land.” In other words, by publishing your content on platforms and channels you don’t own, you run the risk of them unexpectedly changing the rules and compromising its visibility. Twitter. LinkedIn. Facebook. Medium. Apple Newsstand. These and other channels where you…
Read MoreOnline Personalization 101: WHAT it is, WHY You Need to Use it & HOW to Get Started
You see it all day, every day. You open your inbox and there it is: your name in the subject line. You get home from work after a busy day, kick up your feet and flip on Netflix—and there it is again: your name. You sign into Facebook and you see an ad pointing…
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