Email Marketing
Why do you need marketing communications planning?
As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
Read MoreThe absurdity of “marketing”
Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level…
Read MoreHow to launch your first email automation campaign
In last month’s blog, we talked about what email automation is, and why setting it up should be your New Year’s resolution. Let’s get started! Here are two opportunities where…
Read MoreHere’s a new year’s resolution for you … email automation
Automation is a term near and dear to the manufacturing sector. Since Henry Ford rolled the first cars off the assembly line – making them accessible and affordable for all consumers…
Read More4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want…
Read More12 tactics to transform your email signups from a trickle to a torrent
Your email list is one of your most valuable owned assets. It’s the key to engaging your target audience and building trusted relationships with them. But most marketers don’t do…
Read MoreHow to choose the right email marketing platform
Email is a critical element of any B2B marketing program because it enables you to communicate with your customers and prospects on a schedule that you control. In addition, if…
Read MoreRock your list – it's your biggest asset
Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity.…
Read MoreWhat’s your subscription strategy?
In today’s online world, there’s a real danger to “building your house on rented land.” In other words, by publishing your content on platforms and channels you don’t own, you…
Read MoreOnline Personalization 101: WHAT it is, WHY You Need to Use it & HOW to Get Started
You see it all day, every day. You open your inbox and there it is: your name in the subject line. You get home from work after a busy…
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