Marketing’s Secret Sauce: The Message

Marketing’s Secret Sauce is the first “taste” of our new series of marketing education videos, which we’ve christened ACCELERATE: Smart Strategies That Power Business Growth. Each one will contain essential insights you need to become a more successful marketer – delivered in 10 minutes or less!


It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different.

The secret sauce of successful marketing is the message. It must command the attention of its target audience, get them to think and feel something – and ultimately like, trust and do business with your firm.

Check out this new 8-minute video, to discover:

  • Why you must first focus on your brand message – not on the channels you’ll use to deliver it
  • Two key types of messages, and the critical role each one plays in your branding
  • Examples of companies that have powerfully positioned themselves in the minds of their customers using taglines and slogans
  • Three steps to develop a persuasive strategic brand message for your business

Why You Should Care About Your Brand Colors

Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand the psychology of color.

Color invokes multiple layers of meaning, including instinctive responses associated with primal impulses and modern cultural cues based on familiar use…which means you can send a memorable message to your customers even before your first interaction.

So what do your brand colors say about your brand and your company?

Let’s take a look at some familiar logos and what their color choices represent.


Red is exciting, provocative and passionate, but red also conjures up images and feelings of fiery warmth and heat. It’s a popular choice for restaurants because it’s known to stimulate appetite. If you’re looking for dynamic, impactful and passionate brand colors, red is a good choice.

 Why You Should Care About Your Brand Colors


Blue is a popular color for corporate logos. Blue is calming and it represents professionalism, responsibility, security and integrity. It’s popular with companies and government institutions that want to inspire consumer trust. It’s an authoritative color. However, it should also be noted that blue is one of the most popular colors on the web. Twitter isn’t a deadly serious corporation, but can you imagine it in any other color?

 Why You Should Care About Your Brand Colors



Yellow is the color of the sun and can imply positive, creative vibes. But use yellow carefully. Yellow is often used in caution signs and has been culturally associated with cowardice. It’s often paired with red to stimulate appetite and makes a great accent color for other nature-related colors such as blue or green.

 Why You Should Care About Your Brand Colors



When considering new brand colors, carefully consider the visual impact your new logo and brand will have on your prospects and customers…and what impression you want to make. The right color speaks directly to your target audience and invokes a specific emotional response: fear, desire, trust, or even diversity.

Do your brand colors send the right message? Contact Cultivate and have our team of experts review your materials and get started on a brand analysis today.

P.S. Learn more about brand colors and their best uses. Check out this informative Marketo infographic:

True Colors: What Your Brand Colors Say About Your Business [Marketo Infographic]