Branding

Wrangle new prospects with LinkedIn’s outbound marketing tools

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Now that you understand how to organically attract traffic on LinkedIn and to your website, it’s time to focus on the outbound side of the rodeo. In this article, we’ll teach you four ways to use LinkedIn’s tools to identify, connect and interact with the right companies and people. 1. Build your network with a…

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Drive more prospects to your LinkedIn company page

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In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…

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Crafting your LinkedIn company page

Crafting your LinkedIn company page

In the last several years, savvy companies have discovered how to land new business and increase sales using LinkedIn. It has become so effective as a business development tool that if you don’t start leveraging it today, you will soon be at a competitive disadvantage. In our new Linkedin Strategy: Getting New Business article series,…

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Marketing’s Secret Sauce: The Message

Secret Sauce Video

It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different. The secret sauce of successful marketing is the message. It must command the attention of its target audience, get them to think and feel something – and ultimately like,…

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Why You Should Care About Your Brand Colors

True Colors Featured

Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand the psychology of color. Color invokes multiple layers of meaning, including instinctive responses associated with primal impulses and modern cultural cues based on familiar…

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