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Now that you understand how to organically attract traffic on LinkedIn and to your website, it’s time to focus on the outbound side of the rodeo. In this article, we’ll teach you four ways to use LinkedIn’s tools to identify, connect and interact with the right companies and people. 1. Build your network with a…

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In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…

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Crafting your LinkedIn company page

In the last several years, savvy companies have discovered how to land new business and increase sales using LinkedIn. It has become so effective as a business development tool that if you don’t start leveraging it today, you will soon be at a competitive disadvantage. In our new Linkedin Strategy: Getting New Business article series,…

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With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself to be particularly favored by business people. If that’s where your customers hang out, a strong LinkedIn strategy will set your business apart. Now it’s…

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Targeting Your Audience Using LinkedIn

One of the mistakes marketers often make in trying to reach their target audiences is over-relying on organic distribution and under-relying on paid distribution. For many B2B firms, LinkedIn is the most important channel for sharing content with the people they need to target.

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LinkedIn is the most powerful social media platform for B2B business – but if you’re new to social media you may need a little help getting started. These additional resources will help you in every stage of your LinkedIn journey: Looking for Social Networking Value? CEOs Link In To LinkedIn Groups A CEO’s Guide to…

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Of all the social networks that have edged to the forefront of the Web, LinkedIn has proven to be of immense value to folks in the business world. Besides offering professionals a personal profile, options to showcase one’s portfolio or the prospect of drumming up new business, the social network provides a myriad of tools…

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Social network choices are growing every day — Facebook, LinkedIn, Twitter, Google+ . . . the list goes on. It’s overwhelming! As a business owner with an already-packed schedule, you can’t possibly take the time to master ALL of these social channels. So . . . If you’re a CEO trying to decide how to…

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The past few years, LinkedIn has acquired quite the presence in the online social community for professionals and for business networking. It used to be that you’d type up a resume and cover letter and use those to apply for a job. But nowadays, many online applications and businesses ask — or even require —…

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