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Marketing’s Secret Sauce is the first “taste” of our new series of marketing education videos, which we’ve christened ACCELERATE: Smart Strategies That Power Business Growth. Each one will contain essential insights you need to become a more successful marketer – delivered in 10 minutes or less!

 

It seems like anything successful has a secret formula, proprietary technology or “secret sauce” behind it that makes people talk about it. Marketing is no different.

The secret sauce of successful marketing is the message. It must command the attention of its target audience, get them to think and feel something – and ultimately like, trust and do business with your firm.

Check out this new 8-minute video, to discover:

  • Why you must first focus on your brand message – not on the channels you’ll use to deliver it
  • Two key types of messages, and the critical role each one plays in your branding
  • Examples of companies that have powerfully positioned themselves in the minds of their customers using taglines and slogans
  • Three steps to develop a persuasive strategic brand message for your business
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