Shares

super bowl marketing excellence

Excellence is achieved by mastery of the fundamentals.” -Vince Lombardi

Super Bowl 50 is over. Whether you were rooting for the Panthers or the Broncos, chances are you tuned in for more than just the game. It’s no secret the Super Bowl is the pinnacle event in advertising and entertainment. (What did you think of Beyoncé at halftime?)

There’s more to the big game than amazing sports prowess, pizza, beer, and car commercials. At the heart and history of football, there are lessons and amazing examples of follow-through, leadership and personal dedication.

Football is a game of inspirational stories and triumphs, from Rudy and Friday Night Lights “underdog wins” fiction to real-life examples of excellence, like Peyton Manning, Michael Oher, and of course Lombardi. Coach Vince Lombardi is well known for his famous words of wisdom he bestowed on the Green Bay Packers during his tenure, building on their strengths and honing their skills, leading them to victories in Super Bowls I & II.

As Lombardi taught his players, you must first master fundamentals to achieve excellence. This lesson can be applied to marketing, business, and even Beyoncé. (Hey, how much time do you think she spent first mastering those fundamental dance moves before she could achieve the level of excellence required to perform at Super Bowl halftime?) Achieve excellence in your own right by practicing, tackling and mastering the basics of your business communication.

So, what did you think of the game? Are you inspired to start working on your marketing, SEO, and content marketing basics so you can enjoy a championship year?

For more ideas on how to score more marketing touchdowns, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

  • This field is for validation purposes and should be left unchanged.

divider

 

 

 

Shares