expect the best

“Expect the best. Prepare for the worst. Capitalize on what comes.” –Zig Ziglar

Let’s get 2016 off to a great start! As business gets underway after the long weekend of New Year celebrations, it’s time to make your resolutions, revisit your strategic plan, and see if you’re on track for your 2016 marketing strategy. Prepare for the challenges that may come up this year, but expect the best—it’s time to figure out how you can make the most of what’s on the horizon.

What challenges did you face last year? No one has a crystal ball (we wish!) and crisis can arise from out of nowhere, but there are a few certainties. We know 2016 is an election year. We know the market just experienced a rate hike for the first time since 2008. We know people are increasingly turning toward mobile technology and customers are responding more strongly to personal connections and tailored messages.

Aside from trying to predict where things are headed based on current trends and trajectories, we should approach 2016 with an understanding of our strengths and weaknesses in 2015. Let’s apply what we’ve learned this past year. Let’s do better. Examine your strategic plan. Rely on what’s working and resolve to change the things no longer propelling you forward.

Let’s work together to make 2016 your best year ever! For more ideas on how to create a kick-butt 2016 marketing strategy, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.



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