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“We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” –Jeff Bezos, Amazon.com

happy new yearHAPPY NEW YEAR! As you get ready to head to your New Year’s Eve soirees and ring in 2016, work might be the furthest thing from your mind. However, we can all learn a thing or two from the way we interact at cocktail parties.

A great conversationalist at a party isn’t just a good talker, they’re a good listener. They keep things easygoing and they show interest in the person they’re speaking to. Treat your marketing like a great conversation—frame your message around what’s interesting to your customers!

Keep your message easy to follow and add some fun! As you go into the New Year, steer your content toward your customer and show them all the ways your brand is cool and exciting, makes a difference, or appeals to their unique needs. Help raise their intrigue and interest and you’ll be the most popular brand at the party!

As you’re having fun at your New Year’s Eve festivities, take a few mental notes and get ready to apply them in the New Year. For more ideas on how to ring in 2016 with a bang, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

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