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Chase the vision, not the money; the money will end up following you. –Tony Hsieh, Founder & CEO of Zappos

A clear vision helps you, your team and your company maintain focus. What’s your vision? Are your employees and your customers on board with it? Know what your customers want, define your vision, then define how their vision aligns with yours.

When everyone is working toward that common vision, you’ll be able to keep steering your company toward success. The first step? Getting in your customers’ heads. Next? Working to retain that customer for the long haul. Here’s how…

  • We weren’t kidding about step one. Get. Inside. Their. Heads. Not sure where to start? Try these 12 Books to Read If You Want to Understand Customers Better.
  • Understanding your customers is also one of the most powerful things you can do for retention. This goes beyond simply offering up something shiny to get them in the door. It’s about getting to know your customers SO well you intuitively know what they want. But don’t forget the icing on the cake: you need to continue to deliver what they want—consistently. Read these 5 Marketing Mistakes to Avoid to learn how to get there.
  • What’s all this about retention? Truth is, repeat customers are your goldmine. They’re less expensive than new customers, they spend more, they’re loyal, and if they REALLY love you, they work FOR your business as your brand ambassadors.
  • Still not convinced customer retention should be your focus? Hey, it’s Cheaper to Keep ‘Em—repeat customers literally pay for themselves.
  • If you feel like something is missing in your customer relationships, trust might be the key. Learn all about it here: establishing customer trust, building it, and measuring it.
  • Want to Win the War on Customer Churn? While 55% of current marketing budgets are spent gaining new customers, there’s only a 5-20% chance of making a new sale. Yet there’s a 60% chance of a repeat sale—so WHY does customer retention only account for 12% of most marketing budgets?!
  • How do top B2B companies ensure retention and repeat business? These 3 important ways they wow their customers.
  • Want to learn more about wowing your customers at every stage in the buy cycle? Download this FREE guide: Side Door Thinking for more suggestions on how you can use content marketing to build customer loyalty.

 

For ongoing ideas to help you hold on to more customers, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

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