Work until you no longer have to introduce yourself.

Work until you no longer have to introduce yourself.

How do you get your customers to really know who you are? While we’ve all perfected our elevator pitch, how great is it when you walk into a room or make a phone call and they already know who you are—and how great your brand is?

This is where great content marketing comes in. It’s about engaging and connecting with your customers in ways that build your relationship, increase loyalty and make people excited about doing business with you. Be an innovative trendsetter, tug at their heartstrings, and have a reputation for quality and excellent service that puts you above the rest…and then convey that amazing you-stuff to your target audience.

How do you build your reputation? Clear, concise and consistent messaging, plus deliberate branding get your message noticed. Any materials or information you share with your clients, investors and employees should have a “look.” It should be well-thought-out, capture the essence of your business, and be consistent across all materials and platforms.

After all, you never get a second chance to make a first impression, but isn’t it great when your reputation precedes you?

For ongoing tips to build an excellent online reputation, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.


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