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You can't make everyone happy. You're not pizza.

You can’t make everyone happy. You are not pizza.

Mmmm…pizza. Volumes have been written in honor of this sacred culinary delight. (Okay, maybe not volumes, but people have definitely written an ode or two.) Pizza is one heck of a crowd pleaser.

However, even though everyone loves pizza, some camps swear by New York style, some love Chicago deep dish, and others will only eat ham and pineapple. (Ick!)

Turns out all pizza doesn’t please all people.

As for you, well, you can’t please everybody either. When formulating your content marketing strategy, pleasing everyone feels like an impossible goal…and it is. You simply cannot make 7 billion people fall in love with you—but you can get to know your market segment well enough to turn heads and make them hungry for more.

Now get out there and be the best pizza you can be!

For ongoing ideas to hold onto your customers be sure to follow Cultivate on LinkedIn or subscribe to receive Motivational Monday updates in your inbox each week below.

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