Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website?
While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold calling, mailing out printed catalogs and attending trade shows), there’s another highly effective marketing method on the block that’s about to help you do even more to improve your customer relationships and hike up your sales: digital marketing.
Get this: Companies that ignore web-based marketing are missing out on huge sales opportunities. More than 45% of B2B buyers say they research solutions online to narrow down their choice of vendors and …
Not sure how to go digital with your marketing? Start here.
Here’s what your manufacturing website needs so your enterprise can attract more attention and retain more happy customers…
- Enhanced Content
Your top-level webpages are just the beginning. Buyers, whether individual consumers or businesses, want the same thing: Information, and lots of it. You can enrich your content with white papers, case studies, articles, FAQs, and a blog covering company and industry news and concerns.
A great content strategy helps your manufacturing marketing efforts by:
- Increasing your web traffic and pushing you up in web search results.
- Building customer trust and buyer confidence. (Try answering common customer questions—they’ll love ya for it.)
- Establishing your in-house experts as knowledgeable voices of authority within your industry.
- Increasing brand recognition.
But let’s not forget your standard website basics: contact information, pricing, shipping, and technical information are all must-haves.
- Call-to-Action Buttons (CTAs)
A straightforward CTA gives your content teeth. Asking site visitors to provide basic information in exchange for something valuable, such as an eBook or white paper, ensures you don’t lose a potential lead.
- Immediate Response
One of the biggest mistakes any company can make is not responding to customer or prospect requests in a timely manner. People want answers right now—not in a few days. The faster you respond to inquiries, the more likely you are to make the sale. If you don’t, you can bet your competitors will.
To speed up response times, consider automated email responses and sales team alerts.
- Behind-the-Scenes Analytics
Analytics is the science of measuring, analyzing and generating reports from visitor and user data. It can include where users are located, how long they remain on each webpage (and even how far down they scrolled), where the visit originated, and where they go next.
Understanding what your website visitors do (and don’t do) can help you improve your website, target your marketing, separate hot leads from casual lookie-loos….and cut down on wasted time.
- Responsive Design
Many business executives report they usually search the web from their desktops, but mobile marketing is rapidly on the rise. Few online experiences are more frustrating than using a cellphone to access a website that’s not properly sized for a mobile device. Your clients may not be researching your product on mobile devices today, but they will be…soon!
Download our FREE guide: Manufacturer’s Guide to Attracting More Customers to learn how your business can use digital marketing to grow. The guide includes:
- 5 key marketing strategies used by leading manufacturers
- 20+ effective, proven tips for generating more qualified leads
- Step-by-step instructions to attract and retain more repeat customers
No matter what industry you’re in, the competition is heating up, so traditional marketing methods simply aren’t enough anymore. Isn’t it time to get ahead of the curve and cash in on the inbound marketing phenomenon?