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Fertilize Your Mind
Let’s be honest, there is a lot of crap on the web
. We don’t often use vulgar language on our business blog, but honestly that is the appropriate word. Who has time to weed through the thousands of digital marketing articles to figure out which ones are actually useful?

I am here to help take the crap out there and
turn it into fertilizer for your mind.

Each week I will be here to share my favorite progressive marketing articles with you and talk shop. Read this week’s collection of articles below and then let’s chat in the comments.

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How to Optimize Your Google+ Content for
Lead Gen, From the Experts at Google

Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And in order for this to work, you need marketing content that will… Read HubSport Response

Notes: This weekend during a conference I attended, SEO specialist, Christina Inge, explained that even if your customers are not on Google+ it is in your best interest to amuse Google and pretend their social network is active. Why? Because they hold the SEO keys. This is a great article full of tips, but if you are short on time, skip ahead to the “Learn From Other Successful Companies on Google+” set of examples.

Question: Do you have a Google+ account set-up for your business?
If not, what has been holding you back?

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21 Ways to Create Compelling Content When You Don’t Have a Clue
Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past but lately when you go back to the well for a fresh idea, it’s coming up dry. So what is the secret? Read Copyblogger Article

Notes: I am smitten with Copyblogger. This is a must read site with great tips for small businesses and bloggers alike. Often the worst part of keeping up a business blog is dreading a blank page. This is a great list of ideas that will help you skip the hassle of not knowing what to write.

Question: Tip #10 is great, “If there’s anything that people love reading about more than a great success, it’s an epic business failure.” Have you ever openly shared a failure with your readers?

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A Response to: Why Every Social Media Manager Should Be Under 25
Over on NextGen Journal, Cathryn Sloan has kicked up a lot of dialog with, “Why Every Social Media Manager Should Be Under 25.” In it, she complains about companies that post social media job openings “looking for five to ten years of direct experience” and asserts that “the candidates who are in fact best suited for the position actually aren’t old enough to have that much experience.” Read E:TB Article

Notes: As a social media manager who is forever-29 this blog post caught my attention. Thanks to my colleague, Colleen, for sharing it with me. In the article Experience: The Blog provides a counter argument and also shares a Twitter blunder that is a company’s worst nightmare.

Question: After reading both articles do you agree or disagree with Cathryn Sloane’s original statement?

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